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Representation of the Israeli-Palestinian conflict in Czech media coverage
Lacina, Jiří ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This master's thesis focuses on the image of the Israeli-Palestinian conflict in the Czech media, specifically on the presence of bias in news coverage. The thesis examines what, if any, elements of media bias are present in Czech media coverage of the Israeli-Palestinian conflict. The theoretical part of the thesis describes bias and related concepts, and then discusses the history of the Israeli-Palestinian conflict, including a closer look at Czech- Israeli and Czech-Palestinian relations. The thesis then presents selected foreign and Czech research that examines the media portrayal of the Israeli-Palestinian conflict. As a method, the thesis uses quantitative content analysis and analyses news articles published in the five most read online media during Israel-Palestine crisis in May 2021. The analysis focuses on the presence of contextual information about the conflict, the labelling of actions, actors and territories, and the way in which victims are reported. The results show the picture of the conflict presented by the Czech media is incomplete and distorted from different perspectives. However, the results do not show that the coverage is clearly biased in favour of (or against) the Israeli or Palestinian side.
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Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
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Media images of political leaders - 2010 Elections
Šubertová, Sandra ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Media representation of LGBTQ+ community: comparative study of selected Czech and Slovak press
Hlinka, Ivan ; Osvaldová, Barbora (advisor) ; Končelík, Jakub (referee)
The upcoming democratic regime and the liberalization of society related to the gentle revolution gave queer people the courage to try to claim their place in society. Despite the efforts of activists, equality of LGBTQ+ people with the rest of society have not been achieved even after thirty years. The situation is worse in Slovakia, where only 31% of residents hold the opinion that the queer community deserves these rights. This diploma thesis focuses on the media representation of the LGBTQ+ community in the Czech and Slovak periodicals between 1993 and 2022, while comparative content analysis is used as a research method. The first two chapters introduce the theoretical foundations. They present a way of communicating LGBTQ+ topics, basic terms, community development in Slovakia and the Czech Republic, and an overview of research conducted on the topic of media representation of queer people. In the next part, the concepts of media theory are explained. The third chapter deals with work methodologies, where the goal of the thesis, research questions, hypotheses and variables are determined. The last two chapters present the data obtained by analysis, data comparison and answers to the set questions. The result of the work was the discovery of positive trends, such as the growing importance that...
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Medial portrayal of Mikuláš Minář
Bátor, Viktorie ; Hodboď, Vojtěch (advisor) ; Groman, Martin (referee)
The topic of this thesis is the presentation of the media image of Mikuláš Minář in two periods. The first period is during demonstrations on Letenská plain in June and November 2019. The second period is Mikuláš Minář's beginning in politics with his new political party Lidé PRO in 2021. This work has three goals: to present the media image of Mikuláš Minář in the first and second periods and then compare how these images differ and in what ways. To answer these questions, I chose a quantitative content analysis of selected media contents. The specific form of this method and the method of sample selection is described in the "Methodology" section. At the beginning of the diploma thesis, I focused on theory. In this section, the concept of "mass media" is described. This is followed by a section that focuses on the influence of the mass media and specifically the presentation of the media image as a theoretical concept.
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Analysis of information sources in Czech dailies'coverage about the Dozimetr case
Rogner, Šimon ; Hanzal, Jaromír (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis focuses on the information sources used by the Czech printed national serious daily newspapers (Deník N, E15, Hospodářské noviny, Lidové noviny, MF DNES, Právo) in their coverage of the Dozimetr case. The thesis uses quantitative content analysis to examine which information sources the dailies quoted in the first month after the beginning of the Dozimetr case. In June 2022, the police charged thirteen people in this case, including then- deputy mayor Petr Hlubuček and Zlín businessman Michal Redl, for alleged corruption in the Prague Transport Company. One of the objectives of the research is to determine the extent to which the media cited unnamed sources or non-public police documents. The alleged overuse of such sources is regularly repeated in discussions of media coverage of criminal cases. The theoretical part of the thesis summarises the typology of information sources, information sources used in criminal cases and the way information is provided from criminal proceedings according to Czech legislation and case law. It also presents the ethical challenges faced by the media in covering criminal cases. The results of the quantitative content analysis are also evaluated in qualitatively, which includes a critical assessment of the media's work and recommendations for...
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Sexist Portrayal of Women in Advertisement in Men's Lifestyle Magazines
Štochlová, Anežka ; Fousek Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is about the sexist portrayal of women in men's lifestyle magazines. The theoretical part discusses the specifics of advertising, its history, legal regulation and self- regulation, and the features of sexist advertising. Furthermore, the concepts of gender, gender stereotypes and sexism are defined. Men's lifestyle magazines Playboy and Esquire are also briefly introduced. In the analytical part, research was conducted using quantitative content analysis. Magazines from the period 2015-2020 were examined. In particular, the research explored which products are most often promoted through sexist advertisements. The results showed that the most frequent are different media contents - websites, online magazines, books, e-shops or online television.
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Framing of mental illness in selected Czech media
Lacinová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the framing of mental illness in the Czech media. It defines the concept of framing and presents the characteristics, process and effects of framing. Simultaneously, the thesis discusses the concept of mental illness and its categorisation in the International Classification of Diseases (ICD-10). The focus is on the state of mental illness in the Czech Republic. Subsequently, prominent research papers dealing with the framing of mental illness are presented. The aim of the quantitative content analysis of this thesis is to find out how Czech daily newspapers framed mental illness in the years 2018, 2020, 2022. The analysis focuses on which illnesses are mentioned, how the mentally ill are presented, how the media frame the causes and solutions of mental illness, and which sources journalists quote. The results show that stigmatising stories are the most common and that journalists tend to use episodic framing. The most cited illnesses were depression and drug addiction, and very often journalists did not specify the exact diagnosis at all.
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